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Persona-driven storytelling

Effective storytelling makes use of key data directed at key personas. Persona-based stakeholder communication means that you showcase your metrics to tell a great story to investors, team members, and customers. This story is different depending on the metrics or KPIs each party cares about. These may include: Business Metrics Opportunity Quote Order Fulfillment Manufacturing…
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May 3, 2019 0

A guide to Effective Storytelling with data

By Cassin Thangam Edwin – Power BI developer at Accenture. When you cannot communicate a happening, what is the point in that?  To start with an elevator pitch, storytelling is the art of translating an incident into a story. It allures the listeners to involve themselves completely and imbibe  the words of the spokesperson. Just…
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May 2, 2019 0

Key Components of a great story

A great story has to feel believable.  There can be some exaggerated elements, but you have to relate to the characters.


May 2, 2019 0

The Importance of Color in Data Visualization and Dashboard Design

By Spencer E. Sobczak – Data Storyteller at Theia Inc. Data visualization has reached mainstream recognition as an essential part of data storytelling thanks to business intelligence tools like Tableau, Qlik, and Power BI, and for good reason. Vision is one of the five senses we use to process information, making it a powerful tool…
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April 25, 2019 0

Image -> 1000 words… Colors -> more than it

When working on data visualization, dashboards get lit up with color like Christmas tree. Every color has a meaning associated with it. Colors can draw our eyes to what is important and binds the similar things. Example, similar characteristics are represented with same color but different hues when working on dashboard. Why so ? because…
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April 25, 2019 0