WHAT ARE THE ESSENTIAL COMPONENTS OF A DATA STORY

Data storytelling is a structured approach for communicating data insights, and it involves a combination of the following elements.

1.DATA

2.VISUALS

3.NARRATIVE

The synergy between these elements is important and work together in data storytelling. When the Narrative is coupled with data, it helps to EXPLAIN to your audience what’s happening in the data and why a particular insight is more important.

When visuals are applied to data, they can ENLIGHTEN the audience to insights that they wouldn’t see without charts or graphs.

When narrative and visuals merged together, they can engage or even entertain the audience. When you combine the right visuals and narrative with the right data, you have a data story that can influence and drive CHANGE.

Author – Akindamola Ipoola