The sense behind the data
In the world of data we are surfing, one of the most relevant things is to have a clear overview about what you are looking for to do the right questions.
Having a huge amount of data could be nothing without sense, so giving sense to the data is more important than having data.
The sense comes from the human mind that build/create/develop the meaning that bring value from abstract things (numbers, words, isolated thinks).
So, giving sense to data is what allow people taking better decisions driven by power insights and storytelling.
Both, insights and Storytelling are the key pillars to boost the power of data.
Author – Pablo