Provide an example of an application/business use case of Natural Language Processing (NLP)

Provide an example of an application/business use case of Natural Language Processing (NLP)

Current approaches to natural language processing (NLP) combine both linguistic or grammatical approaches while machine learning (ML) techniques are used.

On the other hand, Digital marketing and being more effective in this business is one of the main efforts of A.I and ML applications which will give more and more percentage of convergence.

I believe that NLP usage in digital marketing, especially for PAY PER CLICK Ads, will rise a lot in the following years. As shown in Emarketer and other blogs which are active in marketing, over 100 million dollars are spent annually to get more customers from digital media.

I mean by using NLP techniques that PPC systems will understand what is going on in each page of the website showing an advertisement to its visitor to be clicked. So we can get closer to interest marketing and being more relevant to customers needs by showing visitors relevant advertisement, both to the visitor and to that web page.

In this way, Some companies like Amazon can get closer to their costumers. Also, costumers will see what they need or they like more relevant.

Hope to see a world with a less nonrelevant advertisement.

By: Soheil Tehranipour (iran-machinelearning)

 

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